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Yokohama weds Bollywood - Nissan presents 'New Star of India' movie

The importance of online media and marketing can never be ignored these days as there is absolutely nothing that reaches the young, hippy and high-spending target audience as well as internet. Facebook, Twitter and the official websites of the respective companies have started playing such a pivotal role in the decision-making process of Gen Y population, that companies are going all-out to promote their products online. In the automotive industry, no company seems to have understood this fact better than the Japanese manufacturer Nissan.

In India, one thing that might probably beat the popularity of online media is cinema. Combine these two and what you get is nothing short of viral popularity. That is exactly what Nissan is trying to achieve here. You would have seen products of various companies being used in movies starring their brand ambassadors. But have you ever heard of a company producing a movie. Yes, you heard that right. Nissan has did just that. The movie stars none other than Ranbir Kapoor, the company's young and dashing brand ambassador and not one, not two, but one hundred Micras.

On a press note released to the media, here is what the company had to say about its new venture:

"Nissan has created ‘New Star of India’ - the world’s first Bollywood movie auditioned on Facebook. All across India movie enthusiasts auditioned for an opportunity to act alongside Bollywood heart throb Ranbir Kapoor. From well over 2500 hopefuls, 20 were chosen to be in this ground-breaking movie.

The campaign started off in October on Facebook, and has gathered over 4,60,000 fans. Participants were given the opportunity to show off their dancing skills by recording a short video and uploading it to www.facebook.com/nissanindia. Winners were decided on the basis of public votes and finally expert opinion from Ranbir Kapoor and director/choreographer Ahmed Khan.

The filming for this ambitious project was carried out at Ramoji film city at Hyderabad with several Nissan Micras and a cast and crew of over 600 people – one of the largest productions seen in Ramoji.

The excitement did not end here. Nissan ensured that all those who participated and did not win, were not disappointed. Some were given surprise cameo roles and fans were able to participate in the film production process at www.facebook.com/nissanindia

The film is now ready for a red carpet release at Mumbai very soon. Nissan is also giving away a Micra signed by Ranbir to any one lucky fan who has booked a test drive through their facebook app."

The official trailer of the movie is released and you can check it out below.

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Nissan has also released a few official teaser images that, to the eyes of auto enthusiasts like us, seems to be focusing more on Micras than on Ranbir Kapoor.


By doing this, the company has taken the word 'endorsement' to a new level with its brand ambassador Ranbir Kapoor at the helm of the affairs.

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Check out another video that shows the colorful Micras in action.
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Now, that explains the title of this post to you. 'Yokohama' is to Nissan like what Detroit is to GM and Ford. It is where Nissan's Global Head-Quarters is located. Posting about anything and everything on wheels, we just couldn't miss out on this innovative idea by Nissan to promote its brand and the Micra hatchback. Way to go Nissan! You might have entered India late, but you are taking the right route ("Bollywood") to popularity and success.

2 comments:

  1. EXCELLENT JOB. WE ARE UPDATED WITH LATEST INFO ABOUT ANYTHING AND EVERYTHING ON WHEELS ONLY AND ONLY BECAUSE OF YOU DEAR. YOU ARE GOING MILES AND MILES AHEAD ON WHEELS KEEP ROCKING VERY VERY PROUD OF YOU

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    1. Ah, I can't thank you enough for those lovely words. It would have been great if you had disclosed your identity. Continue reading the blog and give your comments/feedback.

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