Sales of Bajaj Pulsar crosses 5 Million units

There is no denying the fact that 'Pulsar' was, and still is, a magic brand for Bajaj Auto. It not only became a huge success in the market fending off every single competitor, but also changed the face of Bajaj once and for all. A company that was considered a perennial scooter-maker became a serious contender in motorcycles all of a sudden, that too in the performance segment, no less. Now, the Pulsar has crossed yet another major milestone in terms of sales. "The (Pulsar) brand has crossed the landmark 5 million sales mark, while celebrating a decade of existence. Pulsar is the only brand in the performance segment which has crossed the 5 million mark in India," Bajaj Auto Ltd. said in a statement.

Speaking on the occasion, Mr. K. Srinivas, President (Motorcycle Business), Bajaj Auto, said, "Not many brands in the Indian automobile space have crossed the 5 million mark. This holds true even for mass motorcycles. The Pulsar range has received many accolades over the years." That is quite true as the Pulsar has always been a big-seller since its launch in the year 2001. Starting off with 150 cc and 180 cc variants, Bajaj gradually expanded the range with 200 cc, 220 cc and, most recently, even 135 cc variants. Be it technological innovations (DTS-i, ExhausTEC, Nitrox) or feature additions (LED taillights, back-lit instrument cluster, digital gauges), the Pulsar has always been a trend-setter forcing the competition to follow suit.

As much as the product was good, Bajaj's advertising campaign was electric too with the 'Definitely Male', 'The Fastest Indian' and 'Pulsarmania' campaigns making the Pulsar range the default choice for motorcycle enthusiasts across the country. A market share of 44% in the performance motorcycle segment at this day and age of cut-throat competition stands testimony to the popularity of the Pulsar. All this popularity and craze is only going to soar much higher later in the year once the Pulsar 200 NS goes on sale. This bike that was recently unveiled by Bajaj and wears a stunning 'Naked Sports' design, is a technological and packaging wonder and is expected to span a host of engine variants. We are about to witness the rebirth of a legend!

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