Maruti-Suzuki Alto crosses 2 Million units in sales

For the kind of volumes that India's largest car manufacturer Maruti-Suzuki churns out month on month with amazing regularity, milestones are bound to be crossed often. Don't believe us? Take this, the company crossed a domestic sales landmark of a whooping 10 million units this February and followed it up with it's 1 millionth export milestone in April. But this is a special milestone belonging to a particular model and one that no other car in India has achieved before. Smashing existing records and creating new ones isn't new for Maruti-Suzuki in general and Alto in particular. After all, this was the car that broke the two-decade old dominance of 800 and took over the mantle as India's largest selling car in 2004. And there has been no looking back ever since.

Amongst other feats, the Alto was also the fastest car to reach the 1 million sales landmark, a record that is now comprehensively beaten by itself. While it took 8 years and 3 months to reach the first million, the next came in just 3 years and 6 months. Oh yes, don't be so surprised, as the last couple of years have seen the Alto break every conceivable sales landmark in India. It became the only car to cross 300,000 units in sales in one calendar year, a feat that it first achieved in 2010 and then again in 2011. Consistent performances like these have now put Alto firmly in the global map as one of the best selling cars in the world. That the Alto still ended up losing out to Swift since April inspite of this phenomenal run is another story altogether.

Talking about this historic performance, Mayank Pareek, COO, Marketing and Sales at Maruti-Suzuki India said, "The Alto’s superior fuel efficiency, compact sleek design, good maneuverability and overall low cost of ownership are the attributes that make it the best car for first time buyers. The Alto as a complete package continues to win customer's hearts and surprise everyone with its performance". As neatly summed-up, the Alto is still 'the' perfect choice for many first-time car buyers. With the 800-cc variants catering to the value-conscious and the 1000-cc K10 variants targeted towards the power-conscious, the Alto fields two interesting games in its ploy to massacre the competition. Buckle up Tata Nano and Hyundai Eon, the King still reigns supreme!

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