Nissan generated a lot of buzz last year when they officially announced the revival of Datsun, a brand that was popular for most part of the 19th century before being discontinued. Targeted specifically towards the emerging markets like India, Russia, China and South Africa in its second coming, Datsun will play a key role in expanding Nissan’s global market share.
Following its unveiling at the brand premiere event last July and its first public display at the 2014 Auto Expo in New Delhi, not to forget our spotting of the dealership demo cars a couple of months back, the Datsun Go was finally launched in India today. Apart from being the first Datsun to go on sale in many decades, also significant is the fact that India is the first market in the world to get the Go.
With Nissan’s brand hierarchy well established, Datsun’s role is to attract the value-conscious buyers. Competitive prices were promised and Datsun, it has to be said, has kept its word. At INR 3.12, 3.46 and 3.69 Lakhs for the D, A and T variants respectively, the prices are very competitive and pits the Go against the Maruti-Suzuki Alto 800 and Hyundai Eon.
Following its unveiling at the brand premiere event last July and its first public display at the 2014 Auto Expo in New Delhi, not to forget our spotting of the dealership demo cars a couple of months back, the Datsun Go was finally launched in India today. Apart from being the first Datsun to go on sale in many decades, also significant is the fact that India is the first market in the world to get the Go.
With Nissan’s brand hierarchy well established, Datsun’s role is to attract the value-conscious buyers. Competitive prices were promised and Datsun, it has to be said, has kept its word. At INR 3.12, 3.46 and 3.69 Lakhs for the D, A and T variants respectively, the prices are very competitive and pits the Go against the Maruti-Suzuki Alto 800 and Hyundai Eon.
With its focus on value-for-money, space and efficiency, the Datsun Go has got what most Indians aspire for in their first car covered. Add to that the decent looks and a capable chassis and the Datsun Go has the potential to make it really big in the Indian market.
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