A new 'Dawn' beckons, from Rolls-Royce

Rolls-Royce needs no introduction. Manufacturing what are, arguably, the finest, the most opulent and the most prestigious cars on earth, Rolls-Royce is considered the pinnacle of automotive luxury and the sort of stuff dreams are made up of. Cruelly, for a brand that commands such awe, respect and snob value, the lineup didn't extend beyond a couple of models for most of the last decade. Of course, Wraith debuted in 2013 and expanded the portfolio. The wait for the next new model, thankfully, isn't going to be long.

Rolls-Royce is so choosy about its nameplates and, joining the Phantom, Ghost and Wraith would be a new two-door, four-seat convertible dubbed ‘Dawn’. The British super-luxury brand, owned by BMW Group now, showcased the new model earlier this week at the 2015 World Dealer Conference in Los Angeles, California. As with all other nameplates, the forthcoming Rolls-Royce model revives a rare yet popular name first used in 1949 but applied to just 28 special drophead bodies between 1950 and 1954. The Dawn, to be launched in the first quarter of 2016, is said to be inspired by the gracious 1952 Rolls-Royce Silver Dawn pictured above.

“Our new Rolls-Royce Dawn promises a striking, seductive encounter like no other Rolls-Royce to date. Dawn is a beautiful new open-top motor car with a name that suggests the fresh opportunities that every new day holds – an awakening, an opening up of one’s senses and a burst of sunshine. It will be the most social of super-luxury motor cars for those beautiful people who wish to bathe in the sunlight of the world’s social hotspots,” said Torsten Mueller-Oetvoes, Chief Executive Officer, Rolls-Royce Motor Cars.

If you are one of those privileged super-affluent few with pockets running deeper and wider than a sinkhole, just know that a new Dawn awaits you! As for us, do you hear a collective sigh in the distance? Yup, that's us!

No comments:

Post a Comment