2010 ICOTY & IMOTY Awards announced

Though the 2010 ICOTY & IMOTY titles have been announced almost a month back, constant traveling at the beginning of the year kept me extremely busy to post it on time. Nevertheless, it's an important event which couldn't be left out without posting either.

Modeled along the likes of the North American, European and Japanese Car of the Year awards, all the major automotive publications in the country, along with JK Tyre have instituted these awards which is now recognized in the international level. Now in it's fifth year of running, the 2010 Indian Car of the Year (ICOTY) and Indian Motorcycle of the Year (IMOTY) award-winners have been announced. No surprises in both the categories, as Tata Nano and the Kawasaki Ninja 250R have been selected for the top honors in the country. It's ironical to know the fact that the title-winning bike is costlier than the car selected for the title. In fact, you can get two Tata Nanos for the price of a Kawasaki Ninja 250R.
Tata's diminutive Nano has been on a spree of winning awards including Car of the Year awards from individual automotive publications like Autocar India, Overdrive and the like. The Nano is the height of Indian innovation and by developing this automotive icon, Tata has made the world to crane and look towards Indian engineering. Production constraints apart, there is absolutely no reason why the Nano will not succeed in the domestic level though I am skeptical about it's success in the international arena. (Pic Courtesy: Overdrive)

When Bajaj introduced the Kawasaki Ninja 250R in India, it presented Indians with a gift which they have not received before - "Affordable Sports Biking". Though people with very deep pockets had their choice when it came to sports bikes (Hayabusa, R1, etc.), others were forced to settle for something from the crowded 150cc segment or the monopolized 220cc segment. Hope Bajaj lives up to the hype created by the bike and does not discontinue this bike within months of launching it in the market like it does for most other models.

No comments:

Post a Comment