Ford Motor Company recently unveiled what could eventually turn out to be its most important model in the emerging markets. The new Ka Concept, conceived and developed in Brazil, previews the next generation global small car from Ford. With the compact segment expected to grow significantly over the next few years, this new model will help Ford boost volumes not only in established markets like Europe but also in emerging markets like Brazil, India and South Africa to name a few. Staying true to the ‘One Ford’ policy that has yielded success in all the new Ford models over the last half decade or so, the new Ka would be a global offering that will end up competing with models from Volkswagen, Hyundai, Kia and Suzuki depending on the market in which it retails.
Despite being dubbed a concept, there is nothing conceptual in the new Ka. Yeah, those detailing in the headlights might not make it to production, but the rest of the car is pretty much production-ready. Sporting the latest iteration of Ford’s ‘Kinetic Design’ philosophy, the Ka Concept comes across as sharp, crisp and muscular. The large trapezoidal radiator grille up front, that looks not too dissimilar to the one found on Aston Martins, is a stand-out design touch. Sweeping character lines abound the bumpers, the hood, the doors and the boot. The large taillight clusters are a bit of a downer though as it makes the car look a bit bland.
Expected to go on sale late next year, the new Ka will also replace Figo in markets like India and South Africa where the Figo has been a big success story for Ford. Expect the ‘Figo’ moniker to stay in these markets, as the car has earned quite a reputation for its superb handling and value-for-money pricing that Ford would want to capitalize.
Speaking on the unveiling, Joe Hinrichs, President of The Americas for Ford Motor Company, said, “The Ford Ka Concept is aimed at customers in growth markets who want and expect more. It will delight consumers with its sleek design, clever technology, attention-to-detail quality and superb craftsmanship. It also shows the continued importance of our South American design and engineering capabilities to serve markets around the world. It’s truly another global design and engineering milestone for Ford.”
Like the Ecosport did on the eve of the 2012 Auto Expo in New Delhi, we expect the Ka Concept to steal the limelight and woo us Indians in the upcoming 2014 edition.
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