Toyota and Suzuki inks deal for sharing cars in India

Toyota and Suzuki concluded an agreement yesterday to mutually supply hybrid and other vehicle models in India, a move that could decimate the competition if executed properly.

From signing a memorandum to explore business partnership early 2017 to announcing their co-operation for introduction of battery electric vehicles late last year to this agreement, Toyota and Suzuki have come a long way in a short time, aiming to play to their strenghts and bolster their respective positions in the Indian market.

Per the deal inked yesterday, Maruti-Suzuki would supply it's popular Baleno and Vitara Brezza to Toyota for sale through the latter's dealerships while Toyota would supply it's Corolla to be sold through Maruti-Suzuki's premium Nexa network. Let's not forget each of these three cars are top-sellers in their segments already and a deal like this is only going to increase their dominance further.

What makes this agreement even more significant is the sheer dominance of these two players in the Indian automotive industry. Maruti-Suzuki has been decimating competition in the A- and B-segments forever while Toyota has been competition's envy in the premium segments. Coming together of these two biggies, from exchanging popular models to introducing battery electric vehicles, promises to make things even better.

The competition should be scared, really scared!

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