Genesis, Hyundai's luxury arm, has been struggling to make headway in the luxury automotive space globally. With just a trio of sedans at a time when customers worldwide are moving big time to SUVs and crossovers, that's hardly surprising.
Genesis kicked off 2020 releasing 'revealing' teaser images of it's upcoming SUV, the GV80. Seen in concept form as early as 2017 at the New York International Auto Show, the GV80 has been a long time coming. With just a couple of days left for an official reveal, it appears Genesis isn't done with the testing schedules yet!
Wrapped with camouflage and fitted with testing equipment, this mule was caught speeding past us on the outskirts of Dubai. At those speeds, Genesis' first SUV looked stable and sure-footed. The unique 'Quad Lights' signature stood out too, which is essential in the image-conscious premium segment the GV80 would be competing in. Car-makers usually head to Dubai for hot-weather testing as well as to see how their All Wheel Drive systems cope up with the desert sand. Genesis might have been doing the same too.
The GV80 adopts Genesis' "Athletic Elegance" design language. A large 'Crest' grille dominates the fascia flanked by twin thin LED strips on either side. The muscular profile has a roof-line that tapers down ever-so-slightly and a window-line that rises sharply. The rear has matching twin LED taillights on both sides. Interiors appear suitably upmarket with a modern and minimalist design and textures. Expected to do duty under the hood are 2.5-liter turbocharged 4-cylinder petrol and a 3.5-liter turbocharged V6 petrol engines with the latter churning out 380 horses.
All set for official unveiling on 16th January, the GV80 can't come soon enough. For all the critical acclaim that came it's way, the G70, together with the older G80 and G90, can only take Genesis so far. The GV80, though, gives Genesis a genuine chance of putting up a fight to the established luxury brands.
Thanks for sharing! It's confirmed it will be unveiled on January 15 2020 in Korea.
ReplyDeleteThe GV80 looks promising for Genesis, doesn't it?
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