Volkswagen launches the new Beetle in India

Volkswagen launched the all-new Beetle, its iconic small car, in India today. The car is imported as a Completely Built Unit (CBU) and is priced at INR 28.73 Lakhs, ex-showroom Mumbai. Available for a short while in its previous generation, this is the Beetle’s second stint in India.

Carrying over the retro styling elements from its predecessors, the new Beetle is instantly recognizable and, as it has always been, adorable. The rounded silhouette still stays very similar to the original but the detailing around the front and the rear have changed substantially to keep up with the times. The edgier face of the new Beetle is characterized by the circular Bi-Xenon headlight clusters with LED Daytime Running Lights. Fog lamps with static cornering function are also standard in the new Beetle. As you walk around, the chunky wheel arches, the arched roof and the smartly-styled taillights are sheer eye candy while the rear spoiler and twin exhaust pipes hint at the aggression hidden underneath.

The new Beetle is powered by a 1.4-liter, 4-cylinder TSI petrol engine that churns out 148 horsepower and 250 Nm of torque. The power is transferred to the wheels through a 7-speed DSG dual clutch automatic transmission with paddle shifters. Vying with cars like the Mini Cooper and the Fiat 595 Competizione for the crown of the best premium hatchback, the Beetle is adequately equipped to justify its price. Standard equipment in the Beetle's colour-coded cabin include dual zone climate control, auto-dimming IRVM, cruise control, automatic headlamps, rain-sensing wipers, a 8-speaker music system with USB, Aux-in and BlueTooth connectivity, leather upholstery and ambient lighting. Safety is taken care of by the six airbags, ABS and ESP on offer amongst others. 

While the new Beetle may be an insignificant launch for most of the Indian population, its a good addition for the lifestyle-conscious buyers out there who don’t mind spending for exclusivity and luxury. Providing that in a package as legendary and, dare we say, as sexy as the Beetle, Volkswagen has just made their buying decisions a whole lot more complicated.

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