Ford unveils all-new Fiesta and repositions existing model as Fiesta Classic

This is turning out to be quite a significant month for Ford India. Barely a week after launching the Fiesta Classic, a stripped down version of the previous generation Fiesta with revised prices, Ford yesterday took the wraps off the all-new global Fiesta sedan. Being the first of a raft of eight all-new models to be launched by Ford in India before 2015, the new Fiesta marks the beginning of Ford’s much-publicized and famous ‘One Ford’ strategy. Until now, all the successful models of Ford in India - the Ikon, the Fiesta and the Figo were India-specific models that were not available elsewhere.

Mr. Michael Boneham, President & MD of Ford India unveiled the highly anticipated car in Delhi yesterday amidst much fanfare. But sadly, no details on pricing or variants were announced except for the already-known information that it will be powered by TiVCT gasoline and TDCi diesel engines. What was revealed though were the interior trim and the features on offer. The new Fiesta comes fully loaded with ABS & twin airbags being offered across the full lineup, a really good move. Other notable features include Bluetooth connectivity with voice control system, steering mounted buttons, a segment-first cruise control system and a mobile phone inspired central console.

Externally, what strikes you most about the new Fiesta at first glance is its stunning frontal design where Ford’s ‘Kinetic Design’ elements come to the fore. The long sweeping headlamps with black inserts, the huge, inverted V-shaped air intake, the ultra slim top grille, steeply raked hood and the short overhang make the new Fiesta look aggressive and sporty. The profile carries the tipped-forward stance with upward-sloping windows and character lines. Unlike the Fiesta hatchback which looks stunning from the rear too, the sedan loses its design flair as you move towards the rear. The boot looks bulbous and heavy which are further accentuated by the small taillight clusters.

To accommodate this all-new Fiesta in its lineup, the company has repositioned the old Fiesta in a segment below and launched it as ‘Fiesta Classic’ just a week back. Now competing with the likes of Swift Dzire, Indigo Manza and Etios, the Fiesta Classic comes with slightly toned down interiors but retains the engine options (Duratec gasoline & Duratorq diesel) and looks of the old car. Ford has thus worked out a master strategy wherein the Fiesta Classic will take the position of the Ikon as an entry-level car while the all-new Fiesta will take the position of the old Fiesta as a premium offering. Smart, very smart, but a little confusing!

1 comment:

  1. Ya, as you say, Ford is doing great across the world. More than the Fiesta Classic, the all-new Fiesta will win hearts of many fans across India.