Audi celebrates 40 Years of Vorsprung durch Technik

Let us be clear. This is not an usual milestone that we get to see often like a 'n' millionth number of a particular car being produced by a particular company. But this is no less significant either. This is about an ad caption that was created way back to signify the common values of a brand that was having a diverse line-up of models and trying to grow beyond its German horizons.

In 2011, 40 years down the line, the caption still takes prime place in the company's ads and signifies the value of the brand just as perfectly as it did in 1971 when it was first created. The brand in question is Audi and it's caption 'Vorsprung Durch Technik'. Translated in English, the phrase means 'Advancement Through Technology' which is precisely what Audi is doing in its models.

That the caption was formed in its native German language did not make it any less popular outside Germany. In fact, in India where anything foreign catches the attention of the public, it became a style statement whenever someone has to refer to the brand. When Audi was introduced in our market, the caption was as much of a rage as the cars themselves.

With a global lineup extending from the sub-compact A1 to the R8 supercar, some of the recent technological innovations of Audi include aluminium spaceframe construction, all-LED lighting, the award-winning 2.5-liter 5-cylinder TFSI engine and the MMI Interface with Google mapping functionality. I just have a humble request to Audi - Lassen Sie die Innovationen weiter!

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